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Now Available: BarTender 11.5 – the latest BarTender Software Learn more

Seagull Software

Transforming product identity into item-level intelligence

From labeling to inventory insights, BarTender empowers your team to digitize assets, automate workflows, and make data-driven decisions — maximizing efficiency and resilience across your supply chain.

Trusted by Top Global Companies

100+

Billion labels printed annually

250k+

Global customers

175+

Countries

Labeling

Optimize your operations

Scalable and flexible labeling, printing, and tracking solutions for the way you do business.

Labeling Overview

Our versatile technologies make it easy to generate a dynamically encoded identity for physical objects - allowing assets and products to communicate and interact efficiently.

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BarTender Software

Our software solution can be installed across any enterprise to deliver robust labeling capabilities with powerful security. Optimize productivity and take your operations to the next level.

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BarTender Cloud

Our cloud solution maximizes flexibility and access to labeling capabilities across your organization. Create, manage, and print labels from anywhere, without the need for additional IT resources.

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Inventory Tracking

Eliminate inventory tracking chaos

Organize, automate, and optimize your operations with faster inventory searching, fewer losses, and smarter spending.

BarTender Track & Trace

Track every critical inventory item with intuitive, item-level tracking tools that eliminate delays, losses, and unplanned costs within your daily operations.

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Solutions

Expertise across the supply chain

Our versatile solutions span the supply chain - from manufacturing to warehousing to transportation and delivery. We also offer specialized solutions for industries with rigorous regulatory and compliance standards.

Solutions Overview

Success Stories

See why over 250,000 companies have chosen BarTender

“With BarTender, we have the confidence to know that everything we ship out is going to meet the requirements from Amazon and other partners so that nothing is rejected, and we can rely on the inventory getting to where it needs to be and the revenue that we forecasted. I don’t have to second guess that everything is being labeled correctly and ends up where it needs to be.”

Anthony Gibson, Amazon Global Account Manager

Work Sharp

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Yaskawa uses BarTender’s template library to simplify the creation of thousands of unique print-ready labels

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“By enabling seamless, on-demand label creation and enhancing asset management workflows, we’ve not only streamlined operations but also empowered our customers with immediate access to critical asset information.”

Andreas Kurz

ALFAGOMMA

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TTi Logistics increases inventory accuracy by 90% with BarTender Cloud and custom iOS app for mobile labeling

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“BarTender has worked well for us. It’s given us the flexibility we need to print all the various types of labels we need to track the manufacturing process from start to finish through its multiple phases and it also has given us the flexibility to encode the information we need for ourselves and our customers of the finished goods who have their own demands in terms of tracking those products.”

Scott Morris, President

American Wick Drain

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Cla-Val triples production output with future-proof labeling

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Resources

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Support Center

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Printer Driver Downloads

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Blog

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Library

Find brochures, technical documents and label templates

Try it Free

Use our 30-Day Trial to explore all of BarTender’s features.

30-Day Trial

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Find out how to buy BarTender software.

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